SUS Expo

Access to one of the largest and fastest-modernising militaries in Southeast Asia. Local partnering is essential for market entry.

BAMEX is the only defense trade show in the Sahel region with dedicated live-demonstration days before procuring delegations, giving exhibitors direct access to heads of state offices, ministries of defense, general staff, and procurement authorities from up to 54 African nations in a single venue. For SMEs and startups, it offers a rare early-mover opportunity in one of the world's fastest-growing defense markets, where demand for border security, UAS, counter-UAS, and soldier systems is acute. The organizers project up to $500 million in business volume per edition, making it a commercially high-stakes platform despite its relatively compact size.

SADEX is the primary gateway for international UAS suppliers seeking access to the fast-growing Saudi and Gulf drone market, where government mega-projects (NEOM, Vision 2030 logistics corridors) are generating substantial procurement demand. The previous edition facilitated SAR 1.5 billion in signed business agreements, making it a high-conversion commercial event rather than a purely promotional one. For SMEs and startups, the structured B2B matchmaking and direct access to Saudi government buyers, regulators (GACA), and sovereign-fund-backed investors represent a rare entry point into a market with significant localization incentives.